The Changing Role of a Real Estate Agent

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The role of the real estate agent is changing at a rapid pace. The consumer now has access to information historically reserved for the professional.

Technology has literally opened doors for buyers and offered bottomline impacting market knowledge to sellers. The consumer no longer relies solely on an agent to hear about what's on the market, what the value of their home is, or the current market conditions.

If an agent is no longer the primary resource for this important information, what is the role of an agent?

At Living Matters Group, we believe the evolving role of an agent is actually that of a consultant.  More and more the agent role is becoming the navigator; understanding the process, managing the unforeseen, and synthesizing the vast and often daunting information.

More and more the agent role is becoming the navigator

Perhaps most importantly, the agent is responsible for helping a buyer or seller make one of the most important decisions they’ll ever make.  We believe that when people are faced with important decisions in life, there are common themes they tend to seek out: calming, knowledgeable, insightful, available, diligent, good under stress, caring, great listeners, and committed to us over themselves.  

At Living Matters Group, this is where we put all of our emphasis. Our agents are best in business at understanding people and their goals, focusing primarily on the human elements of the real estate transaction. We focus a majority of our training on these items, as we know it’s these nuances that make the difference between a mediocre and an exceptional agent.  It’s the difference between a transactional client and a lifelong resource. It’s the difference between feeling anxious and apprehensive or feeling confident and excited.

Furthermore, we’ve aligned ourselves with the best technology and professional resources that have become cutting edge, yet commonplace in today’s Real Estate world. Between these resources and our fundamental understanding of how to help people reach their goals, we think we are at the forefront of what the real estate agent is becoming.

Our agents are best in business at understanding people and their goals, focusing primarily on the human elements of the real estate transaction.
Living Matters